77% of all Internet users read blogs
Posted by Optimize Your Web in Google, Internet Marketing, Social Search, Social media on March 5th, 2010
According to the blog search engine Technorati, around 77% of active Internet users read blogs; ComScore claims this figure to be around 346 million people. However, if Internet World Stats makes any sense this figure should be close to 1.3 billion and the percentage of active users should be closer to 20% rather than 77% if ComScore is correct.
Either way it’s a big number! The bottom line is that everything is being talked about and companies deciding not to take part in the talk need to at least listen and react.
Twitter to start an advertising program this spring
Posted by Optimize Your Web in Affiliate Marketing, Google, Internet Marketing, Pay Per Click, Social Search, Social media on March 5th, 2010
Twitter social 
networking and blogging messages are known as tweets messages. These tweets posts are text based statements consisting of up to 140 characters, displaying related searches on Twitter.
Twitter users are twitting on news, education, political campaigns and simple daily things one wants to share with others. Twitter usage is on the rise with around 74.000.000 users in January 2010 worldwide; a sharp 8% rise from December 2009.
Internet Marketing Conference, Reykjavik Iceland
Posted by Optimize Your Web in Conferences and Expos, Internet Marketing, Microsoft, Nordic eMarketing, RIMC, Reykjavik Internet Conference, Seach Engine Optimization, Technology, Web Optimization, conferences on March 2nd, 2010
Reykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.
You can get more information about RIMC 2010 at www.rimc.is
We say yes to free hotel Internet
Posted by Optimize Your Web in Technology, Uncategorized on February 26th, 2010
John Park is our man in the UK; he is a Scottish MSP and believes that hotel broadband should be free. As frequent travelers to the UK we agree, it should be a part of the cost. John has asked the Scottish tourist board and the British Hossbitality Association to include internet access in ratings. As business travelers to the UK we support this activity.
Nielsen Company announce top U.S Search Providers
Posted by Optimize Your Web in Google, Internet Marketing, Social Search, Yahoo on February 23rd, 2010
The American marketing and advertising research company, Nielsen, provides an up-to-date understanding of consumers and markets worldwide with the Top U.S. Search Providers report for January 2010.
The total number of web searches conducted during January 2010 was 10,272,099. Nielsen Online estimated a total of 8.1 billion web searches in comparison to November last year, which also indicated a 9.6% increase in overall web searches during the same month in 2008. Read the rest of this entry »
Yahoo! and Microsoft announce their Search Alliance
Posted by Optimize Your Web in Internet Marketing, Microsoft, Social Search, Social media, Yahoo on February 22nd, 2010
As Microsoft and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the USA and the European Union they can now offer more reach to potential customers offering a search ad inventory from both the Yahoo! and Microsoft networks.
The combined audience of Yahoo and Microsoft is over 150 million searchers in the U.S and some 577 million searchers worldwide so there is much to be gained through this joined venture.
NetApplications says Google Chrome now as around 4.4% marketshare
Posted by Optimize Your Web in Google on February 20th, 2010
Last December NetApplications reported that Google Chrome had around 4.4% marketshare, according to the data I can see throug the web analytics on my sites this sounds about right, for International sites it is around that figure but for my home country it’s little less, or around 4%
SES New York the mother of the mother of all conferences RIMC
Posted by Optimize Your Web in Conferences and Expos, conferences on February 18th, 2010
Reykjavik Internet Marketing Conference (RIMC) was actually born out of me not having the budget to go to SES New York in 2000 or 2001. Now some ten years later hundreds of guests from over ten countries have attended RIMC and the next event looks very promishing with around 200 attendees, some 15 speaker from companies like Ericsson, Microsoft, Anomaly, Icelandair and CCP games to mention few.
I am myself speaking at Search engine strategjes in NY on two sessions and it looks like it’s going to be a great event
Just saw Paulo Maranhao from Microsoft do a great presentation on the MSN PPC tool
Posted by Optimize Your Web in Conferences and Expos, Pay Per Click on February 18th, 2010
Just saw Paulo from Microsoft do a great presentation on the MSN PPC tool, the tool as before intergrades beutifully into Excel 2007 (not 2010 beta) and in minutes he gathered over 1000 very valuable keywords regarding flowers. Fantastic tool that can be found at letsearchmakeyousmarter.com (Microsoft Advertising Intelligence). Speaking at this session beside me are:
Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH
Constance “Connie” Stack, VP, Sales & Marketing, WordStream
Paulo Maranhao, Search Media Strategist, Microsoft
The session was firmly moderated by Andrew Goodman, SES Advisory Board & Principal, Page Zero Media.
for more information on SES London goto their page
Next stop Search Engine Strategies New York
Is the speed of your web page an important ranking factor for Google?
Posted by Optimize Your Web in Google, Seach Engine Optimization, Social Search, Technology, Web Optimization on February 3rd, 2010
A few weeks ago, Google announced its new focus on fast loading pages as part of quality involved in the searching experience. This means that Google´s ranking algorithm may take into consideration the speed of a web page.
Since Google’s ranking algorithm isn’t 100% clear, the points below are rather a theory that may improve your website ranking in Google. Experiment if you can and share your results, here are some easy to make changes: Read the rest of this entry »