Is the speed of your web page an important ranking factor for Google?
Posted by Optimize Your Web in Google, Seach Engine Optimization, Social Search, Technology, Web Optimization on February 3rd, 2010
A few weeks ago, Google announced its new focus on fast loading pages as part of quality involved in the searching experience. This means that Google´s ranking algorithm may take into consideration the speed of a web page.
Since Google’s ranking algorithm isn’t 100% clear, the points below are rather a theory that may improve your website ranking in Google. Experiment if you can and share your results, here are some easy to make changes: Read the rest of this entry »
Speaking at SES London on a session about PPC tools
Posted by Kristjan Mar in Conferences and Expos on January 28th, 2010
Search Engine Strategies (SES) is one of the oldest conferences in the field and highly respected as such. Spoke on this conference couple of times before and it‘s great to be invited again. The topic is very dear to me as we do PPC for some of our clients at Nordic eMarketing.
Some of the questions that this session should be addressing are, are there tools attendees could be using right now to help get better conversions, lower costs, or save hours of time in work? The short answer is yes, the longer one is that you will need to come to SES to see more.
Special RIMC prices for Econsultancy members attending the 2010 Conference
Posted by Optimize Your Web in Conferences and Expos on January 22nd, 2010
Special prices for Econsultancy members attending the 2010 Reykjavik Internet Marketing Conference.
This year’s Reykjavik Internet Marketing Conference will be exploring the possibilities created by employing structured promotional approaches and focused advertising campaigns through the use of Internet and Mobile Marketing and Advertising. The events main themes will be Mobile Marketing and Ecommerce through Internet Marketing. Read the rest of this entry »
Search Engine Optimization is not a legitimate form of marketing
Posted by Optimize Your Web in Internet Marketing, Seach Engine Optimization on January 19th, 2010
Derek Powazek says that Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned. He is titled author, designer and troublemaker, I am gona write this statement on the troublemaker part I am also going to write this statement on the realization after reading his post that he does not seem to know much about SEO and what it is all about, it’s not only for viagra and poker sites.
I really like this paragraph “Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won’t last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don’t, it’ll last for a couple weeks, tops.” I really love this guy!
You can read his post here http://powazek.com/posts/2090
Should one get into Google’s real-time results?
Posted by Katya in Google, Internet Marketing, New Technology, Real Time Search, Seach Engine Optimization, Social Search, Social media, Web Optimization on January 8th, 2010
On 7th December of 2009, Google launched real-time search results into search pages but what do these real-time results look like? Google search page results update currently discussed topics from social network sites such as Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just as they are happening.
How Google chooses the real-time results or finds out which posted messages are true is yet unknown. However, there are some things one can do. Google analyzes the content from blog posts, tweets etc. to verify the value and the quality of the posted message to place the real-time results and avoid anything that looks like spam. Later on the collected text will be used to update page rankings for every contributing user. Read the rest of this entry »
Happy Holidays from Google – Something a little different.
Posted by Optimize Your Web in Google on December 21st, 2009
Google is giving 20.000.000 USD to charities, as the year 2010 will be very hard on charities Google is giving some 20 million USD to various charities. On the list they are sending out (Current list of intended recipients) there are some 30+ charities such as
Happy holidays!
Comparing Google Analytics and Yahoo Web Anlytics
Posted by Optimize Your Web in Google, Internet Marketing, Yahoo Web Analytics on December 7th, 2009
Been looking at a way to compare Google Analytics and Yahoo Web Analytics and was pointed towards a post at Insightr. Little bit like them my company helps clients using various analytics tools and like them we are constantly being asked about the difference between them.
Nordic eMarketing has been working with Google Analytics for a long time as well as being a pioneer member of the Yahoo Web Analytics Consultant Network (YWACN), we were a part of the first patch selected. Our Analytics clients use a mixture of Google Analytics, Omniture Site Catalyst, WebTrends, Teljari (Local player) and Yahoo Web Analytics, with the majority of new businesses adopting either GA or YWA.
Here is a great article on this matter, Should you go Google or Yahoo?
The book is out – Marketing online
Posted by Optimize Your Web in Books on December 1st, 2009
The book has been written by two authors; Gudmundur Arnar and yours truly Kristjan Mar Hauksson. Gudmundsson is an Economist from Acadia University in Canada, he graduated with an MBA from the University of Iceland. He has written numerous articles about business and marketing in magazines and papers in Iceland and is now the manager at Imarks, the union for marketers in Iceland. Now, Gudmundsson works in the marketing division of Icelandair.
I am the founder and main owner of Internet Marketing company, Nordic eMarketing.
The title of the book is Markaðssetning á Netinu, which when translated into English means Internet Marketing. The book focuses on Iceland and the Icelandic market. For more information visit www.online.is
85 percent of travel companies make SEO the number one priority for 2010
Posted by Katya in Affiliate Marketing, Internet Marketing, Seach Engine Optimization, Social media, Web Optimization, multilingual marketing on November 19th, 2009
According to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.
27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising. Read the rest of this entry »
International Search Summit in London next week
Posted by Kristjan Mar in Conferences and Expos, Internet Marketing, conferences on November 11th, 2009
I am speaking at the International Search Summit in Lonon next week. The summit is hosted by WebCertainand is a search marketing event with a difference – a focus on multilingual and international search. All of the sessions at the Summit have a global approach and look at the issues affecting online marketers when they are running campaigns in multiple languages and countries. The session I am talking at is “Using Online PR for Links”.
See you in London – http://www.internationalsearchsummit.com/overview-nov-09.html