The Internet Archive Wayback Machine has been updated
One of my favourite SEM tools through the years has been the Internet Archive Wayback Machine, it's provided insight into sites of the past, content, look and feel and I have even been able to retrieve content from crashed sites using their services. Now this great tool has got a well due make-over and is looking good. The GUI and the way that they have made it more simple to use is fantastic, I have however experienced some data collection problems with the screens only showing me the word "soon..." with three dots behind it.
Should you serve Googlebot content-only (cloak) pages optimized for load speed?
Matt Cutts says "Nooooooo" and wishes he could come through the screen and press your ESC key and Ctrl C and Break, funny guy :-) (he actually is).
What I how ever heard was that they are using other means that the Googlebot to look at sites and evaluate the page speed, what he does not say. I also believe that when Google comes in it's not downloading all the images and javascripts, CSS and so on, Googlebot looks at the content so having good HTML might actually be more important than cloaking content.
According to Mr. Cutts the bottom line is that if you do serve Google one type of content and the user other, it's cloaking and the "Noooooo" was for that reason. So don't serve Googlebot content-only (cloak) pages optimized for load speed.
Speaking at the SES San Francisco 2010 Internet Marketing event next August
This year Kristjan Mar Hauksson from Nordic eMarketing will be a key speaker, offering his expert knowledge on online PR and Corporate Communications. Kristjan is the Founder and Director of Search & Online Communications at Nordic eMarketing. The session is called "Search, PR and the Social Butterfly" taking social media to the boardroom!
People genuinely don’t understand the work involved behind SEO
Found this really good article called "SEO as a Marketing Discipline" written by Rishi Lakhani. It illustrates in a very good way the problems the search marketing industry is going through and what it is that is holding back the upper management. It's a reccomended read for those wanting to understand how we can make this industry more professional.
"I don’t mean ignorance in a negative way – I mean people genuinely don’t understand the work involved behind SEO – especially at the top level of any organisation. Most people use search engines – but most assume their existence and the results pages as part of life."
iFront, conference to be noticed if you are going to southeast Europe
iFront is a conference managed by Nenad Stanojlovic in behalf the Serbian consulting company owned by visionary Vladimir Milisavljevic. Nordic eMarketing was lucky enough to get an invitation to fly over and speak about the topic of search marketing with focus on the region the conference is held at.
With guests in the close to 100 guest including the Serbian Minster of Telecommunications who opened the conference there we good speakers from both local companies and International companies like Nokia and Nordic eMarketing. This is a conference that will be worth noting in the future and should help the Serbians enter the world of Internet marketing. With around 7.4 million inhabitants only 3.3 million are Internet users, Serbia still has a long way to reach the likes of the UK, Denmark, Norway or Iceland. But still is doing much better than many of their neighbouring countries.
Has Google found a way to fix the Google gap?
Looks as missed hits may be a thing of the past as Google is bringing in a new version of their analytics code that loads at the top of the page, not at the bottom. This should help marketers understand the gap between what Google reports as clicks in their PPC/AdWords campaigns. The code will be placed as the Body tag opens in the HTML instead in the bottom as it closes.