Bing Ads just updated their Terms and Conditions, the updates are effective starting today.
Here’s a summary of the changes and some additional information on why Bing made these changes:
1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.
2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.
3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.
4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.
If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.