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Adobe’s Digital Intelligence Briefing is out

Its a changing world

Digital Intelligence Briefing is out – Loads of inter sting insights based on a global survey of 7000 marketing professionals and has data from 2015 to compare. The bottom line is that as 2016 dawns it is clear that the opportunities that marketers have have never been greater.

Key findings include

  • Marketers’ strategic priorities for 2016 are very much centred on data
    • more than 1 in 3 report difficulties in attracting and keeping analysts
  • Increased collaboration between creative and marketing will benefit customer experience optimisation
  • Personalisation and content optimisation are the highest priority digital-related areas
  • Mobile remains a top-3 priority for more than half of the respondents
  • … and the ever classic customer experience remains a top priority and is now defining other priorities
Optimize Your Web
European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.