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B2B: LinkedIn and Norway

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Couple of Interesting stats on LinkedIn and their users in the Norwegian market.

  • Norway has 1,7 million LinkedIn members
  • The top 3 industries represented are Oil&energy, IT and government administration
  • 290.000 members are decision makers
  • They are in average 1,7 times more active compared to the average LinkedIn member in Norway
  • The top industries that the decision makers are located; IT, Oil&energy, government administration and marketing
  • The top 4 companies are Statoil, Telenor, DnB and NTNU.

Another interesting stat that LinkedIn published last year, is that they saw upto 160% rise in engagment with content with the right image choice.

A/B testing rocks.

Source: LinkedIn

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.