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RIMC 2011: Is social media all you need?

The first speaker in this session is Icelandair's GuĂ°mundur A. GuĂ°mundsson who begins with defining what a brand actually is. It is far more than a logo -- and extends to staff attitude, telephone hold music and even what people are saying about you online. From Icelandair's point of view, what

Facebook thinks email is dying

Sheryl Sandberg COO of Facebook gave a speech at the Consumer 360 conference claiming that Facebook could survive without email. She said ""In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say