Bing Ads just updated their Terms and Conditions, the updates are effective starting today. Here’s a summary of the changes and some additional information on why Bing made these changes: 1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new
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Bing features Iceland on their front page
Today Microsoft search engine Bing featured Icelandic waterfall Skógafoss on their front page. The waterfall is shown in it's winter dress and looks fantastic. Thanks from Iceland BING!
Trends in Digital Advertising Market
The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant,
Is Organic Search Cannibalized by Paid Ads?
I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding
Five Ways to Avoid Norwegian Prayer Syndrome
Five Ways to Avoid Norwegian Prayer Syndrome 1. Make sure your content is relevant to your ad (ie. Are you speaking the same language literally and figuratively on your site as in your ad?) 2. Use your keywords on the page when possible 3. Keep your keywords in the main content of the page