Content marketing is a vague term and I must admit that I am still developing my take on it. As I stand now I believe that content marketing is about any content. It could be a banner, a blog post, or an article in a paper. The only think it has to
Books
Free travel industry report for 2014
Linkdex and State of Digital have collaborated together to produce a travel industry report for 2014. It is clear that 2014 is likely to be an important year for the travel industry so this is a must read for anybody that wants to take the industry seriously. Not only is this a good report/study but
eBook about content marketing
The title of the eBook is "Re-think Your Content Marketing" and I am one of over 30 authors contributing to this effort lead Matt Roberts at Linkdex and his team. This is in my books an industry defining book that contains chapters from great authors like Kristjan Mar Hauksson (myself)
Seth Godin speaking in Iceland on the 29th of November
Exciting times for marketing people in Iceland as Seth Godin will be speaking on an ÍMARK event on the 29th of November. This upcoming marketing event in Iceland is hosted by The Icelandic Marketing Association (ÍMARK) and is to feature Seth Godin the author of the bestselling books Linchpin and Free Prize Inside. There is much to
The Book: Getting Better International Search Engine Results
It is just over a month until the book I am co-authoring with Anne Kennedy "Global Search Engine Marketing: Getting Better International Search Engine Results" is koing to be published. The publisher Que Biz-Tech is has a D-day in this Paperback next month on the 16th of February and it