B2B – Sales & Lead Generation: Who keeps moving the goalpost?

by Optimize Your Web - February 10, 2017February 10, 2017

The path to purchase has evolved, there is far more time spend on research and reviewing service that it is on the purchase itself. 66% of B2B buyers in the EU evaluate their providers annually and that even goes up in advanced markets such as the Nordics and the same buyers

Adobe’s Digital Intelligence Briefing is out

by Optimize Your Web - January 25, 2016February 10, 2017

Digital Intelligence Briefing is out - Loads of inter sting insights based on a global survey of 7000 marketing professionals and has data from 2015 to compare. The bottom line is that as 2016 dawns it is clear that the opportunities that marketers have have never been greater. Key findings include Marketers’

Content Strategy, POST and all that jazz

by Optimize Your Web - January 4, 2016February 10, 2017

These days there is a lot of talk around content marketing and it’s likely to grow as we see digital media become a bigger part of our communications. Content has been around for a long time and it has been an integrated part of our marketing efforts since the beginning of marketing.

Interview with Kristján Már Hauksson COO at SMFB Engine

by Optimize Your Web - May 28, 2015February 10, 2017

King of Content at the Content Marketing Norway

// Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing. Posted by Fanbooster on Wednesday, May 27, 2015