Here are couple of thoughts when it comes to paid media and why it should be used as a part of a communication mix. Paid leads to earned It can be argued that it’s the other way around, but again it has to do with the quality of the idea behind it
Digital Marketing
Creative leadership in a digital age
The digital landscape, Mobile vs. Desktop and the customer journey
I was asked these questions recently, here are my thoughts What are your thoughts and conclusions regarding the digital landscape from an outside-in perspective? The power of digital should be clear by now, but going digital is not only about strategy it’s about internal changes as well. Those that understand and build this
