Creativity is Power

Internet Marketing

by Optimize Your Web - November 28, 2016February 10, 2017

Great creative is your most powerful opportunity. - Creative quality impact range +/- 80% - Media targeting impact range +/- 20% It is as simple as that.

B2B: Mixing Marketing Activities, MAS and CRM thinking

by Optimize Your Web - November 28, 2016February 10, 2017

Marketing activates, such as campaigns, expos and newsletters as a sample create awareness. Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,

Speaking at SMXL Milan

Internet Marketing

by Optimize Your Web - October 28, 2016February 10, 2017

I will be joining some great bunch of people talking at SMXL Milan in November this year at the MiCo - Milano Congressi. Its a massive three day event hosted by Business International and chaired by two good friends of mine Sante Achille (@sjachille) and Massimo Burgio (@massimoburgio), both guy's

Slide: Digital Leadership Development – The Transformation

Internet Marketing

by Optimize Your Web - February 4, 2016February 10, 2017

Finding new ways for leadership and creative cooperation. Please think about the following: 1. What are the challenges for agencies and customers - competence-wise and as organizations? 2. Leaders from an analogue world - how do they cope in the digital world? 3. What will agencies look like, how willagencies and customers cooperate? 4.