According to Statistics Norway 97% of housholds in Norway are online and 89% go online daily, ten years ago this was 60%.
Social media
H&M Case: Online sales counts for 12.5% of global total sales
Case: Relationship between organic & direct visits to paid online media
Over the past year the correlation between paid online ecommerce efforts and direct and and organic search sales have becoming clearer and clearer. The attached cases focuses on online marketing efforts without spending anything on offline programs like TV, radio, outdoor, print, and PR to mud up the waters –